GLOW FITNESS CENTER

CLIENT:

Glow Fitness personal training center, New York
The client is a personal trainer who teaches a range of disciplines, from aerobics to tae-kwan-do, latin dance to yoga, at her facility and outside, in the community. Her services are geared toward women and focus on fitness, toning and strength, weight management, nutrition counseling and more.

TASK:

Create a branding system including key-colors and typography, imagery, stationary, poster, design for accessories, sign and website design

APPROACH:

The strategy was to express the company philosophy in the logo, and to create strong brand recognition with a cohesive visual system. This system is included in various implementations: web design, stationary, clothing, duffel bags, water bottles, interior and signage.
The company’s mood is energetic, welcoming, inviting, environmentally healthy, elegant, clean and modern.
The logo had to express good energy, health and femininity.
Key colors: blue, orange, white.
Corporate typefaces: Proxima Nova and League Gothic.